Ingredient Family: Actives & Humectants

A conditioning provitamin used to support hydration, comfort, and a smoother skin feel.

Barrier-supporting lipids used to reinforce moisture retention and improve the feel of dry or compromised skin.

Short amino-acid chains used in targeted formulas positioned around firmness, smoothness, and age-support.

A conditioning ingredient used in hydration and plumping-focused formulas for a smoother, cushioned skin feel.

A humectant used to complement hydration systems and improve a plumped, conditioned skin feel.

A contemporary skincare concept used in advanced recovery and renewal-focused product positioning.

Gentle exfoliating acids often selected for formulas that combine surface renewal with hydration support.

An antioxidant often paired with other antioxidants to support formula stability and environmental-defense positioning.

A multifunctional humectant and solvent used to support hydration, texture, and ingredient delivery.

A classic humectant that attracts water and helps maintain a soft, hydrated skin feel.